One on One with Austin One
Welcome to One on One with Austin One, a podcast dedicated to leadership, growth, and real conversations from inside the world of real estate. Hosted by KT Temple, this show brings you weekly episodes featuring top agents, industry professionals, and leaders who are in the trenches every day.
Each episode dives into what’s actually working, from building strong habits and developing self-leadership to navigating market shifts and growing a successful business. You’ll hear real stories, practical insights, and honest perspectives designed to help you level up both professionally and personally.
Whether you're a new agent, seasoned professional, or someone looking to grow as a leader, One on One is your inside look at what it takes to succeed.
One on One with Austin One
Episode 5: Stop Selling. Start Connecting.
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In this episode of One on One with Austin One, host KT Temple sits down with Christie Hall, Real Estate Leader, Founder of the Homes With Hall Foundation, and Mentor, to explore how top agents build powerful value propositions that set them apart. Christie shares how clarity of purpose, authentic community engagement, and consistent relationship-building are the true drivers of long-term success in real estate, and why your greatest asset is not a system or tool, but your ability to connect, serve, and show up with intention.
Don’t miss this timely and insight-packed conversation. Tune in now.
Hello and welcome to One on One with Austin One. I'm your host, KT Temple, and we have an amazing guest today talking all about value propositions and how you build those value propositions, working with your leadership team, working with Keller Williams, and just kind of being able to look inward on what you really need to be doing. And uh we've got Christy Hall to join us today to talk about that. Thank you for joining us, Christy.
SPEAKER_00I am absolutely super pumped about being here, KT. Thank you for having me.
SPEAKER_01Of course. And so tell us a little bit about you and your journey before we get started.
SPEAKER_00Well, I'm gonna give you the short version of this. I started with Keller Williams in 2015. I received my license on Halloween, October 31st, 2015. I was a recruitment manager for a large Fortune 500 company as it relates to early education, some of their some of their major uh programmings and things like that. So I supervised a lot of recruitment coordinators in five different states. And I knew that I wanted to do something that was going to change the trajectory of how I retire, my financials. I just wanted to have a little bit more say in my salary and not have a cap because we all know in social services, early education, some of those uh professions, you don't make a lot. It's a very purposeful job, but it just wasn't financially uh compatible to the life that I wanted for my family. So I left early education. I started in real estate. My first place was Keller Williams Northwest Market Center when we were over there on Oak Knoll. I had an amazing time with Keller Williams for the over five years that I was there at that office. I left, opened a brokerage during the pandemic, and now I'm back with an amazing team of agents in the Northeast. We're still under Northwest Market Center. I get to work alongside of some amazing leaders, Aaron and Michelle and Jen, uh Kenny, all those folks over there. I started with my eight and bought, and now we're at about 30 something with the KW Cornerstone brand, but we're still all Kell Williams Northwest Market Center.
SPEAKER_01Yeah, and I love that you name people because if you name them, they have to listen to the show. That's part of it.
SPEAKER_00Absolutely, absolutely.
SPEAKER_01So we want to talk about value propositions. Before we even get into that, explain to us what a value proposition is. What what is what is the concept of having a value proposition?
SPEAKER_00The most important thing is you want to make sure, and we we sometimes this word is just overused when it's like, well, you need to come from value, but what does that truly mean for you? And so, what does that mean for your branding and who you are? So making sure that you understand what your strengths are, what your purpose is, what you're passionate about, who you are as a person, and what is that gonna do for your client base? And everyone has their own unique value proposition. I always say this is kind of like having your own DNA, your thumbprint of who you are and who you're gonna service. So I think when people are very clear with who they are and what they bring to their clientele and who they want to attract and what their specific purposes is for being in real estate or being a service person, I think that creates your entire value proposition.
SPEAKER_01So when you're sitting down with new agents or even veteran agents, are there questions that you ask them or have them ask themselves to get them started with that process?
SPEAKER_00Again, I know one thing I'm very passionate about is people's purpose. Like, why did you get into this field? And it's gonna change. But what I love to hear from agents, whether they're new, whether they've been in it for a little bit, what depending on what stage they're in, what is your why currently? Why do you wake up every day? Why do you do the things that you do? Why are you passionate? Why are you supporting your clients at a high level? Why are you building this particular business? We talk about fiduciary showing up for our clients at a very high level. What's going to keep you going around that? And so when they really understand and dig into that, and I listen for their answer as to what their why is, it helps me to understand how they're how are they gonna be sustainable in this particular business or in this season in their life.
SPEAKER_01Yeah, I got um I got the opportunity to go to the Cornerstone uh uh team meeting that you guys had, and there was one lady there, and her name escapes me who was just involved in so many groups. She had a PowerPoint just showing off all the groups and all the different value propositions she got to give that that were given to her by being part of those groups. Is that something that you urge your new agents to go out and find those groups?
SPEAKER_00Absolutely, because you are your community. You want to be embedded, you want to be a part of that. And the person that you're speaking of is Donna LeGrome Haynes. And she is currently, yeah, she's currently uh president-elect for the Austin Board of Realtors, but she her journey and her community is who she is. That's her value proposition. Like she's a Howard University grad, she's a Delta, she does a lot of things for the Austin Black uh uh Austin Black Professional Real Estates, the Arab, the local chapter here for NARAB. So I do encourage them because the important thing is to show up. And when you show up consistently, that's really gonna create that trust in the community. And people like doing business with people they know, like, and trust. And so the knowing part is seeing who you are, seeing how you work, seeing your work ethic, and just kind of seeing how they show up. So, not taking away from any other strategies of how people get business, but I truly tell all of those guys tell me a little bit about yourself. Tell me some of your hobbies. What do you enjoy doing? Because if you truly are passionate and enjoy doing something, you're gonna want to continue to do that. And then later I'll tell you a little bit about one of my key pillars that I really enjoy, and that's how I grew my business.
SPEAKER_01Okay, okay. Uh, one of the one of the things when I I got started in real estate, um, you know, I come from a family of real estate agents. Absolutely. They they my dad was like, well, congratulations, you don't get to do anything alone anymore. And that always stood out to me. He goes, You work out by yourself in your garage, guess what? You gotta join a gym now. You know, absolutely anything you do being a part of a group, it just it's part of this industry, I feel. And you you get to find out where value is needed. So sometimes I feel like you don't even get to choose, you have to go and solve the problem and provide the value that people are looking for.
SPEAKER_00Absolutely. And being there, and I just had a great conversation with the growth team uh this morning, and we were just really talking about asking the great questions. People want to be able to know that you care about what they care about. So learning about the people that you're around. I tell all of the agents now you can't even go through a drive-thru anymore. Go into your local Starbucks and just kind of meet people where they're at. You're having great conversations about coffee and the lattes and the new spice drinks that are out in Starbucks. That's huge. And that's that human connection that although we have social media, people still want that.
SPEAKER_01Yeah, especially, I mean, we used to have conversations like you got to go meet millennials, you gotta go meet Gen Z, you gotta go meet Gen Alpha online because that's where they are. And I feel like in the conversations I've had with people in these age groups, they're dying for a relationship. They're they're really looking for the person to raise their hand and say, Hey, I'm available. You know, come out and find me.
SPEAKER_00Yes, we still host things like at our office, we do game nights where we have uh left, right, center, or phase 10 or real estate taboo. It's just a fun way to connect and show up and still being in the room and being able to kind of pick each other's brain, but people still want that social, again, coming from early education, social emotional intelligence is just so important in your development, whether you're developing your business, you're developing your own self. That's just the foundation of people and who they are.
SPEAKER_01So when you're when you're talking to people about their value proposition, what's one of the value gaps that you find a lot of agents have?
SPEAKER_00That's a great question, KT. One thing that I'm really seeing a lot of is people are so afraid of being wrong or saying the wrong things, or I hear a lot of people say, Well, I don't know what to say. And some of that is with, you know, practicing the conversations regarding real estate. There are a lot of terms and a lot of things that you want to understand what's happening in the market. There's a lot of ways that you can get educated on the market. My biggest concern is we're not out just having conversations and asking great questions and finding out what people's needs are. Because if you're asking questions and building relationships, you're always going to be able to have great conversations with people. So to worry about, you know, some of the newer agents used to say to me, I don't know how to bring up real estate in the conversation. And I'm like, why are you doing that? Um so I think that's one of the biggest things is of course you want to practice those conversations. Keller Williams has amazing uh processes where you could partner up or come to some of the classes to really practice those objections and talk a little bit and learn about real estate. You should always have classes on your calendar. Uh, we have so many if they go into the uh Austin one, and I know that you're gonna talk about some of those classes. So that's important so that when you are faced with some questions that's gonna help people with their problems, you'll have some of those answers. But I don't think you should be afraid to get out there and start having conversations because you feel like you don't know what to say.
SPEAKER_01What's a good way to stress test your value proposition? So, like if I think I've got this great value proposition and it doesn't seem to be working, do I go ask my clients? Do I go ask my leadership? What do I do to see if this is even a working value that I've built up?
SPEAKER_00You definitely want to find out what communities you're what communities are you connecting to? Because one good thing about a great leader, you're gonna learn that you're gonna shift quickly in different areas and different times depending on the market, things change. So it's not just like it's not saying that you have to fully do a 360, but you may have to pivot and be able to pivot quickly on what community or whatever the problem is needed. So I think the way that you test your value is again, and this may sound like really mediocre, but asking those great questions, talking to, like you said, some of your past clients. I had the pleasure of uh working with a client who found me from Las Vegas and just talked to them about what really struck out. Why did they call me over a lot of the other agents that they saw online? And they said just your presence and that you came from education. And so that's me being in education. That's one of my biggest values. So I want to make sure that I'm doing that at a high level. So you're you're correct. Ask asking the question, but also when you're entering into a new community or new market, finding out what that need, those needs are, and then coming from contribution that way.
SPEAKER_01Yeah, my um my my parents pretty much built theirs off tennis. They were they were just showed up to all the tennis events, and that became their value. That if you wanted a good tennis event, you would hit them up and say, Hey, we want to host a tennis event. We know you know every tennis player in the neighborhood. So it doesn't have it's can be easy, something like that.
SPEAKER_00It is, and that's where I want to go back to my biggest one, and I call them my strategies, or we call them our pillars, lead generation, whatever that may be. But mine was truly party with a purpose. Like I love, I wrote this, and again, they always laugh me because I plugged my book from purpose to profit on Amazon, but I talked about going out once a week, finding my community. I love a good happy hour, I love a wedding, I love a baby shower. I just love being around celebrations and people. So I would truly go to these events and make sure that I just connect with a few people there. And with that being said, with every year, 145 new people I would meet at these events just based on what I like and who I like to be around. There's this little country bar in Flugerville that I could go to sometimes. And I just met some of the coolest people and was able to support and selling their home and uh still stay connected with those guys today. So you're absolutely right. It doesn't have to be anything that's just mind-blowing. It is who you truly are. And when you do that, that builds your confidence level because you're showing up as your true self.
SPEAKER_01I wanna I want to go off something that you said because I just moved to Austin about a month ago now, and I on my bookmarks I have my happy hour list that I've saved off some real estate agent's website that lists all the happy hours in downtown Austin that I can make sure I go to. So I mean, it really can be that simple as all right, let's make a list of all the happy hours, what their times and what they've done, and put it on the website. So I love that.
SPEAKER_00Absolutely. Yeah, absolutely. So that's I'm sorry. No, go ahead. No, I was gonna say, and and those are the type of conversations that I have with agents, and they're just so surprised. I have agents coming in all the time. It's like, oh my god, guess what? I was at the doctor's office and I just had a conversation, and now I'm gonna be meeting with their family to talk about buying a home or for their teenager or whatever the case, I mean, for their college student, whatever the case may be. So it is quite simple, but not easy because you need to be consistent with it, right?
SPEAKER_01So I've got one more like hard question. Um, because I I this is very topical with everything going on right now. And it was uh if the MLS disappeared tomorrow, how would that affect your value proposition? And um, I just want to know what your thoughts around that are.
SPEAKER_00You know, I I utilize these things as tools, right? They're tools and resources. So the MLS is nothing more than an amazing tool that we can go in, we can gain good great information, we can gain resources about the properties and about a lot of other things that are happening in the market and in various um areas of Central Texas. So if that was to go away, that really doesn't affect my value proposition because I'm going to seek alternative resources and I'm gonna be in the community, and people are the resources as well. So you really want to connect with other trades, you want to connect with the roofers, the home builders, all of these guys are amazing resources to find out information about their community, find out information about what is the next? There's a um local magazine, Community Impact, that I read faithfully in the Flugerville Round Rock Huddle area, and it tells you all of the things that are coming soon and what's happening in the community and what's next. And if we as realtors didn't have access to that MLS, what other resources and how are we going to connect to the people who are actually boots on the ground to get the information we need to make an impact for our clients?
SPEAKER_01There was a quote that I use in my class, the Internet Lead Generation class, which I think you'll like because it's you are the international real estate agent, but you are the local real estate expert. And when we really think about it, we can't be everything to everyone, but we can be something to a lot of very specific people in our in our groups.
SPEAKER_00You're absolutely right. You're absolutely right. I I considered my in my old neighborhood, I considered myself the mayor of that neighborhood in Plugeville. And I tell people all the time, you don't want to be on the board of an HOA because my God, the HOA is a tough place to be, but you want to be in the room so that you can come from contributions. So I used to go to the HOA and just give them good information about what's happening in our community regarding the homes and how many sold. And then next thing you know, they just relied on me to give good information. And to this day, I have listings that's in that same community, and I don't live there anymore. But being the mayor and the local expert in the areas that really mean the most to you as well.
SPEAKER_01I still don't know if I believe in Flugerville yet. I haven't I haven't seen it yet. It sounds like a made-up place, but uh I'll go there eventually.
SPEAKER_00So Flugerville is what you're gonna hear them say it's between a rock and a weird place. So between Austin and Round Rock, there you got Floogerville. It's an amazing uh area. You have to go to the Flugerville Lake.
SPEAKER_01There's some great town out of Narnia. You said that sounds good.
SPEAKER_00Uh I know being a city girl myself, being from Chicago, I really didn't understand the Flugerville, but I I love that. But I also love just all of Northeast. I love Northeast Austin. I love the people, I love the communities there. Georgetown, Huddle, Taylor. We have some amazing agents from all over uh Central Texas, and people are just creating their own little communities, so you don't always have to go downtown Austin. There's some there's some historical places right in the communities that we live in.
SPEAKER_01Yeah. Awesome, Christy. If if anyone want to reach out to you, learn more from you, how would they get a hold of you?
SPEAKER_00They can follow me on Instagram. I am if they at Christy Consult with Christy Hall. That's one of my Instagram accounts. I'm on LinkedIn. I think LinkedIn is very important to be. They can find me, Christy Hall. Matter of fact, just Google me. I manage about 10 pages. Uh, we have our KW Cornerstone page, uh, just all over the internet. Social media, I'm very passionate about being seen and known and just building a relationship. It's a very social world, so I don't inundate people with just all of things real estate, but I just uh love connecting with folks on social media.
SPEAKER_01Awesome, Christy. Thank you so much, guys. Thank you so much for listening. This will come out Monday the fourth. If you're listening to this Monday morning, the fourth, when this comes out later this afternoon, we are gonna have the YouTube class at KWRI. So if you're trying to level up your YouTube game, it's gonna be a great class. The next day on the 5th, Father, my papa, is coming to town as well. We've got Kim Temple coming to uh do the rookie real estate agent book. And I know it says rookie real estate agent, but it's not meant for brand new agents, guys. It's meant for anybody looking to expand their horizons, uh, build more value as an agent. So check those two classes out, guys. We'll be back again next Monday with another episode, and we are almost done. I know you guys love hearing from leadership, but we're almost done going through all of our team leaders and CEOs at the office. And so we're about ready to start listening to more of our agents and learning from the agents who are out in the field and learning their stories. So look out for those episodes. Thank you so much for listening, guys. Feel free to leave us a review as well. Uh it really does help out the show and get more agents' eyes on the show. So we'll see you again next week. Thank you, Christy. Thank you.